Do you know what the babysitter’s doing? Is she doing what you asked or is she smooching with her uninvited boyfriend, racking up international phone bills, and teaching your children swear words?
That’s the fear that many businesses have as they give control of their social media marketing to employees. It’s a reasonable fear. Not carefully [...]

Since we started doing our Social Media workshops one of the main things I hear when we start to talk about Facebook pages for business is: “I don’t need a Facebook page for my business. My kid’s use Facebook, my customers don’t.” I dare say you may be wrong. In fact unless you have actual [...]

Have you ever wondered what the major purpose of Trackbacks were. When I first started blogging it took some real explaining as to what they were and what there real purpose was. I still really am not to sure what they are all about.
Most of the time I get a lot of trackbacks from spam [...]

I dug up some old sales copy about Wordpress and blogging which was written last year but never used on the our site. This snippet here separates a few industries and offers a few suggestions on how you can be use a blog to promote your product or service.
Read through the list and if [...]

..is much like: If a tree falls in the forest and no one is around to hear it, does it make a sound.
When you first start a blog, one of the most difficult things to do is to get people to comment.  Our Egos would like a little bit of recognition for the amount of [...]

Why have a metrics dashboard

Most businesses are overflowing with data.
As marketers we need to be able to make data driven decisions. The challenge isn’t having enough data or the right kind of data. Our challenge is the ability to identify what the critical metrics are and to communicate performance for those metrics in a way [...]