Why have a metrics dashboard

Most businesses are overflowing with data.
As marketers we need to be able to make data driven decisions. The challenge isn’t having enough data or the right kind of data. Our challenge is the ability to identify what the critical metrics are and to communicate performance for those metrics in a way [...]

Changing Social Media Feed Privacy Settings in Google Buzz
When Google Buzz entered this world it did so to loud screams about Google doing evil with users’ private information.
To its credit, Google moved quickly to make changes to the default settings that share all your friend relationships but, in doing this, some of the interface elements [...]

In my previous post about Google Analytics titled “Free Customer Insights” we talked about some of the basic benefits of installing Google Analytics (GA) on your website.
For those of you who have already seen the light and are enjoying the benefits, this post is for you. Based on my experience working with and talking to [...]

In light of the feedback we have received from people that have attended our past Social Media Workshops, we have now set the dates of a few advanced workshops.  These advanced workshops take on one specific Social Media marketing tool and really dig deep to show some great marketing techniques that can be applied using [...]

…and I ‘m all out of bubblegum
Now that you know what backlinks are you will probably need to know how to get them. If you are still not sure what a backlink is or if you need a refresher as to why they are so important for your site  take a moment to read the [...]

Top 10 Website Usability No-Nos
Although none of these points are new, they’re worthwhile reminding ourselves about because it’s easy to become focused on our message and miss some basic rules about delivery. For the purpose of this article I have included a number of different points under the one umbrella point of “accessibility”.

Splash Page – [...]