9 Industries That Could Benefit from Implementing a Blog
March 2, 2010
I dug up some old sales copy about Wordpress and blogging which was written last year but never used on the our site. This snippet here separates a few industries and offers a few suggestions on how you can be use a blog to promote your product or service.
Read through the list and if you have any other ideas please do share!
Real Estate: Keep your clients updated in regards to the constantly changing real estate market. Creating posts about featured property listings and current local trends will keep people coming back to your site.
Product Manufacturers: Blogging is a great way to reveal your latest ‘widget’, share product details, and keep clients informed as to any new developments within your company.
Legal, Financial, Professional: Be the expert in your field by posting about market changes and developments, while dispensing advice that will keep your clients coming back to you for consultation.
Restaurant: Writing about your menu, ingredients, and specials will not only allow your clients to learn more about your continually evolving menu, but you will receive constant feedback and testimonials in the blog comment section. Post your ‘Fresh Sheet’ on a daily basis and you will find customers will be checking back often to see the chef’s latest tantalizing creation.
Accommodation: Show off your accommodations, write posts that are focused on features and offered amenities at your location.
Recreation: People are always asking each other “What should we do today?” Create posts that contain ideas of what people could be doing, while focusing on your products or services.
Automotive: Having a sales event or a few vehicles on special? Create a post that features your event or specially priced vehicles.
Medical: Keep your clients updated with the changing medical world. Keeping your clients informed will position you as the expert in the field. As the expert they will continue to come to you for advice and consultation.
Technology: The world of technology is constantly evolving and your clients need to be updated. Blog about your latest research, or the development of a new solution to your clients problem and they will continue to refer to your site to be informed.
Construction and Industrial: Keep prospective buyers informed as the progress of your development. Discuss the benefits and features of your developments that will speak to your prospective clients, and turn them into buyers.
Sales and Retail: A blog is a huge opportunity for your company to interact with you customers. Use this feedback to give your customers what they are looking for and watch your bottom line increase.
Chris Whiteley
Chris Whiteley is a web designer with a passion for blogging. This self proclaimed 'Jack of all trades but a master of none' has working experience in areas such as SEO, Social Media, and Internet Marketing.
March 3rd, 2010 at 11:58 am
One of the industries that I really back up in getting a blog is the restaurant industry. Not just because I come from a restaurant management background, but because I am also a foody.
I think posting a daily fresh sheet to a blog on your site is a great idea, and I have yet to see any restaurants do this right (post a link if I am wrong), so the timing to get in on the bottom floor is still available.
March 19th, 2010 at 12:21 pm
How would you suggest the restaurant promote their blog? Its hard enough to get people to your website but getting customers/clients to a blog is even tougher. I agree the restaurant blog is a great idea…testimonials, specials, menu info, even a recipe on occasion. I like the idea very much. Would you think its out of line to have waitstaff tell customers to visit the blog? Any advice?
March 22nd, 2010 at 9:54 am
@Ben: Having the waitstaff tell the customers about the blog could work depending on your restaurant. For fine dining establishments, probably not, but for Family style restaurants this may be acceptable. One thing I have learned from managing restaurants is that no matter how much you ask your staff to communicate to the customer, it will never be as consistent as you would like it to be.
If I had a restaurant to run again, this is how I would do it:
1. Ensure that the link to the blog was very visible on the homepage of the site (in the main navigation and perhaps a button call to action in the content). Perhaps I would even have the post titles shown in a New area on the home page. Personally I would have the entire site converted to Wordpress and have most of the blog content on the home page.
2. Add the website URL to the cheque , or any material the customer may take away.
3. I would have a survey on the site that when completed takes you to the blog. This survey could be promoted on the cheque, and offer the user some for of gift card or coupon when completing the survey.
These are just a few quick ideas. I have a lot more, in fact I am pretty sure that if I was given a restaurant to promote I could make it the best known restaurant in town…