Foursquare for Everyone

Chris Burdge | Social Media | August 31, 2010
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Foursquare for Everyone

I’ve written lots about Foursquare for retailers, this post is focused on how you as a consumer or end user can use it. But first…
What is it?
Foursquare is a location-based social networking application for “smartphone” mobile devices (currently Blackberry, iPhone, and Android) and is also a game. Users “check-in” at venues using their mobile phone [...]

Flickr Marketing

Chris Burdge | Blogging, Social Media | August 25, 2010
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Flickr Marketing

Flickr, which is owned by Yahoo!, is one of the most popular photo storage and sharing sites on the web. It’s free, easy to use & offers a variety of methods for sorting, categorizing and tagging images. People can comment on and rate pictures, and photos can be made private or only viewable by friends and [...]

YouTube & Video Marketing

Chris Burdge | Miscellaneous | August 19, 2010
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YouTube & Video Marketing

Many of the online marketing and social media campaigns I see these days focus on the big three networks; Facebook, Twitter and Linkedin. Occasionally a smattering of Flickr, and some social bookmarking sites and of course YouTube, which is the one I want to talk about today.
YouTube is the most popular video storage and sharing website [...]

Always Learning

Chris Burdge | Social Media | August 7, 2010
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Always Learning

I’ve been on Linkedin since March 2005 and today I learned something new about one of the oldest networking sites on the web. In the 5 years that I’ve been using Linkedin I’ve never actually “disconnected” (the Twitter equivalent of “unfollow”) from someone, until today.
I have to admit I was stumped when it came [...]

Size Doesn’t Matter! It’s What You Do For Your Followers…

Chris Burdge | Blogging, Social Media, Strategy | July 30, 2010
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Size Doesn’t Matter! It’s What You Do For Your Followers…

…it’s so true. This video with Seth Godin is chalk full simple wisdom. You don’t need thousands of friends or followers.
What you do need is a “tribe”.
An authentic tribe of friends, colleagues and customers that you have something in common with, can converse with and share relevant, useful information and stories with.
Don’t waste your time [...]

Google Analytics: Setting Up Goals

Chris Burdge | Analytics, Strategy | July 28, 2010
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Google Analytics: Setting Up Goals

If you don’t have Google Analytics (GA) set-up on your website yet you need to do that right away. I provided instructions about how to add Google Analytics to your site in a previous post.
GA is a very powerful tool and the majority of websites aren’t leveraging the full value of what they have at [...]