If you don’t have Google Analytics (GA) set-up on your website yet you need to do that right away. I provided instructions about how to add Google Analytics to your site in a previous post.
GA is a very powerful tool and the majority of websites aren’t leveraging the full value of what they have at [...]

Recently I came across a client website where 40% of the traffic was “direct” meaning that people were typing the URL directly into the web address field or clicking a link in their bookmarks or favourites (depending on your browser).
I thought this was a little high given the client’s industry and my experience with stats [...]

I am going to start this one off with a question. All it requires is a simple yes or no answer. You can answer in your head, or out loud. I guess if you want you could also answer in the comments section. The point is I want you to read this post and [...]

Confession: I’m an insights junkie. Always looking for that nugget of wisdom that pierces through the noise and illustrates the motivation behind consumer action.
So when I discovered many years ago that Facebook business pages (also called ‘fan’ pages) offer “Insights” I got excited. They actually call them “Insights” impressed me since most organizations refer to [...]

Why have a metrics dashboard

Most businesses are overflowing with data.
As marketers we need to be able to make data driven decisions. The challenge isn’t having enough data or the right kind of data. Our challenge is the ability to identify what the critical metrics are and to communicate performance for those metrics in a way [...]

In my previous post about Google Analytics titled “Free Customer Insights” we talked about some of the basic benefits of installing Google Analytics (GA) on your website.
For those of you who have already seen the light and are enjoying the benefits, this post is for you. Based on my experience working with and talking to [...]