Wildfire Interactive Inc., is a technology company dedicated to helping businesses leverage the marketing power of social networks like Facebook & Twitter. The Wildfire platform allows brands, small businesses, and agencies to easily create attractive, branded social media campaigns (e.g. sweepstakes, contests, coupons, giveaways, quizzes and more) and to simultaneously publish them on Facebook pages, [...]

Are you measuring the Return-On-Investment of your social media initiatives? If you answered  “no” you’re not alone. There are those who say you don’t have to measure ROI. Really? Those sorts of comments may be good for selling books, but don’t do much for small businesses trying to increase sales, or decrease the cost of doing [...]

Knowledge is power right? We can all agree on that. As such, knowing what the customer wants has been a source of power for as long as businesses have been around.
It’s interesting to look back at how customer knowledge was gained, who had access to it and how it was used.  Customer communications and that [...]

If you don’t have Google Analytics (GA) set-up on your website yet you need to do that right away. I provided instructions about how to add Google Analytics to your site in a previous post.
GA is a very powerful tool and the majority of websites aren’t leveraging the full value of what they have at [...]

Recently I came across a client website where 40% of the traffic was “direct” meaning that people were typing the URL directly into the web address field or clicking a link in their bookmarks or favourites (depending on your browser).
I thought this was a little high given the client’s industry and my experience with stats [...]

I am going to start this one off with a question. All it requires is a simple yes or no answer. You can answer in your head, or out loud. I guess if you want you could also answer in the comments section. The point is I want you to read this post and [...]