Nick Cunningham | Strategy, Usability, Web Design, Web Promotion | March 28, 2011
Oh, the irony.
GYBO or “CANADA GET YOUR BUSINESS ONLINE” as the big YouTube ad said, peaked my interest because a) being in the business of helping businesses with their online strategy I welcomed more sales ammunition, and b) I was surprised that there were any businesses left in the category of “not online”. Unfortunately, this [...]
Chris Burdge | Social Media, Strategy | January 31, 2011
Check in. There’s a Good Deal Waiting for You
Love a good deal? Sure we all do, but the right deal isn’t always easy to find at the time you really need it. Say you’ve got your eye on a pair of jeans at your favourite store. Waiting for it to go on sale could mean [...]
Chris Whiteley | Social Media, Strategy | December 20, 2010
Sometime last week an article from The Canadian Auto World was forwarded to various members of the Sage Crew from the owner of the our company. As we have a large number of auto dealer clients we try to keep our ear to the to ground of what is happening in the automotive industry.
The article itself [...]
Chris Burdge | Social Media, Strategy | December 15, 2010
According to Linkedin stats the average user Linkedin user has 63 connections. Really? Is that the sum total of people you know in business? You can connect with more people than that in one day at a conference. I’ve connected with quite a few people recently who’s account is sitting idle with less than 20 connections – [...]
Chris Burdge | Social Media, Strategy | November 19, 2010
Like many industries today the newspaper business is in a state of change, some would say a revolution. With more and more content and news available online (generally for free) and more news venues and tools coming online every day, traditional hard copy tabloids are not only losing ground but also finding it hard to [...]
Chris Burdge | Analytics, Social Media, Strategy | October 31, 2010
Are you measuring the Return-On-Investment of your social media initiatives? If you answered “no” you’re not alone. There are those who say you don’t have to measure ROI. Really? Those sorts of comments may be good for selling books, but don’t do much for small businesses trying to increase sales, or decrease the cost of doing [...]