Oh, the irony.
GYBO or “CANADA GET YOUR BUSINESS ONLINE” as the big YouTube ad said, peaked my interest because a) being in the business of helping businesses with their online strategy I welcomed more sales ammunition, and b) I was surprised that there were any businesses left in the category of “not online”. Unfortunately, this [...]

Website Usability Reflects your Brand – Make it good

I like REI. This is based on an experience, some 10 years ago, when I scaled the free-standing climbing wall in the Seattle store, and found the staff to be very helpful and pleasant.  However, I live in Canada and don’t find the emails for the U.S [...]

When I step into the liquor store, I get excited. I’m like a kid in a candy store. Now I do not see walking into the liquor store as an opportunity to get really really drunk. I see it as window shopping. I have a set ‘booze budget’ and I have list [...]

If 10 million people were jumping off a bridge, you would probably do the same.
You know the story, you ask your Mother for “blank” because Jimmy across the street has a really cool “blank.” Your Mother would then pose a question to you: “If Jimmy were to jump off a bridge would you do that [...]

It seems that the last few blog posts have been inspired by real-world client experiences. This latest one stopped me in my tracks and could bring your company’s entire online marketing efforts to a grinding halt if you’re not on top of it.
Recently I was approached by a prospective client to do some work for [...]

When it comes to a website design or redesign, everyone wants to write their own website content. The reasoning is understandable: who knows your business better than you, right? The problem is that this approach often backfires and choosing to write your own website content becomes detrimental to the project’s success.
The problems with writing your [...]